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Innovative indie label 37 Records is celebrating several nominations at this year’s Hollywood Music In Media Awards (HMMAs). Four of the label’s artists are contending for top honors at this year’s awards, happening on November 17, 2011 at The Highlands in Hollywood.

Pop singer Alana Lee exploded onto the scene earlier this year with her debut single and music video for “Butterflies.” The mega-popular clip earned 11.4 million views on YouTube and scored a Best Music Video HMMA nomination. Her follow-up single “Synchronize” is also nominated for Best Pop Song.

Indietronic duo White Apple Tree is nominated this year for Best Production on their international smash hit “Snowflakes.” The track, produced by singer Ryan Lawhon and Steven McClintock, is featured in foreign indie film Kokowääh. The song reentered the official charts in Germany this month. Currently, the band is hard at work in the studio, recording and mixing three new tracks for an upcoming Til Schweiger film.

Indie rockers The Gromble earned a Best Alternative Song nod for their track “Cold Wolves,” the official theme song for web series “Andy and Chaz Bugger Off To America.” News of their nomination comes days after the band released their first video clip, “Creepy Crawly” on YouTube. On October 28, the band will open for Lemonheads at the Coach House in San Juan Capistrano, Calif and will team with engineer John Adams for their full-length album in November.

Songstress Melody Zephyr is nominated for Best Female Vocal on her track, “Sleeping With Alice.” Zephyr is currently working on the video companion to her nominated single and performing spot dates around L.A. Her recent appearances include popular live music venues The Mint and Trip. For a list of recent dates, visit

37 Records is owned by Steven McClintock, a veteran singer, songwriter and music producer who won a BMI Award for a track in which he produced vocals for ’80s teen pop singer Tiffany during her time of superstardom. McClintock also produced tracks for WAT, The Gromble and Alana Lee’s “Synchronize” with Grammy-nominated lyricist Pamela Oland.

37 Records’ roster currently includes one of San Diego’s top electronic-pop bands White Apple Tree, Orange County, Calif.-based underground pop band The Gromble, Russian Songstress Nikki Forova, pop artist Kristen Trayer and Melody Zephyr and folk-pop singer Cathy-Anne McClintock.